International Journal of Social Sciences and Humanities (IJSSH)

This research introduces the concepts of productive families and electronic marketing through social media as it clarifies the difference between traditional and electronic marketing by mentioning the advantages and obstacles of electronic marketing in general and the advantages of e-marketing through social media in particular. It also explains the importance of productive families and the difficulties they face through a given study, which is done by a questionnaire on Arabian productive families in the Republic of Turkey, to figure out the nature of their commercial activity and address the nature of the obstacles they faced while marketing their products and services through social media to show the effectiveness of social media in helping them achieve their goals. Moreover, this research aims to help them develop their projects and improve their income. Finally, it is concluded with the findings and presents the most important recommendations.